Locksmith North Brisbane

BluVision Media - Locksmith North BrisbaneNorth Brisbane is just 15 minutes from Brisbane’s CBD and comprises of some wonderful suburbs such as Gordon Park, Kedron and Chermside. Brisbane is Australia’s third largest capital city, behind Sydney and Melbourne, with a population of over 2 million people.

Local Lead Marketing has another young campaign called Locksmith North Brisbane which is doing well in it’s infancy. After only 3 months the site is generating around 10 to 15 leads per month and has over 350 impressions for the last 28 days.

A local locksmith operator contacted Local Lead Marketing to discuss setting up a campaign for them, and so far they have been extremely happy with the results. Most leads are concerning an emergency situation, such as being locked out of the house and needing to gain access. Sometimes it’s a situation where it happens on the weekend or late a night and the locksmith is happy to service the clients’ needs.

After consultation with the locksmith, it was determined that most leads will be emergency type situations and to take advantage of that, Local Lead Marketing would create a Google My Business page so that searches for the locksmith would show up in the 3-pack. This gives the campaign an advantage of being visible on a mobile device search and the friction to click on the link is reduced for users.

In addition, the website itself has been optimised for mobile devices – it is responsive and functionality includes touch to call phone numbers and buttons.

Placement of certain elements on the website have been strategically done to help generate phone calls. In addition, the website has one page dedicated to customer testimonials since this locksmith has such a great reputation.

The locksmith North Brisbane campaign is another full-scale campaign from Local Lead Marketing, including social media account creation (Facebook, Google+, Twitter, Instagram & Pinterest) and as a mentioned a Google My Business page.

Continuing marketing and SEO efforts should see the website sitting in a number one position in Google search results for the search term “Locksmith North Brisbane”. The site is currently returning at position number 8.

Apart from emergency access solutions, other services provided by the locksmith include;

  • Key-cutting
  • Automotive
  • Lock Changes & Repairs
  • Window Locks
  • Barrel Changing
  • Re-Keying
  • Lock Out Service
  • Commercial Locking Solutions
  • Safes
  • Desk Locks.

 

Roof Restoration Campbelltown

BluVision Media - Roof Restoration CampbelltownLocated about 55 kilometres south west of Sydney, Campbelltown is a major centre and city of Sydney in the state of New South Wales. The suburb has a population of more than 10,000 (2011 Census) and was established in 1820.

Roof Restoration Campbelltown is a campaign designed to generate leads for a Campbelltown based roofing business. The website is currently sitting around position 5 Google search results for the search term “Roof Restoration Campbelltown” and is generating 8-10 leads per month. The leads are coming from Campbelltown and surrounding suburbs which is great that it is reaching further than the intended area.

This campaign is one of Local Lead Marketing’s youngest campaigns, being kicked off only 3 months ago.

The major service offered by this roofing company is roof restorations, and other services include;

  • roof replacements
  • roof cleaning and roof painting
  • roof repairs
  • gutter replacements
  • gutter installations
  • leaf guard installations.

The campaign is another full blown campaign; it utilises social media (Facebook, Twitter, Pinterest, Google+, YouTube) and Google My Business for local listings. Each network supports each other and the site shows prominently in a local search due to a lot of work in submitting the site to local directories.

Continuing SEO marketing efforts should see this site reach a number one position in Google within a few months.

For the last 28 days, the site has resulted in over 300 impressions which is pretty impressive for a smaller populated area.

According to the client, the conversion rate from leads to converted jobs is very rate, and Local Lead Marketing report that this client is one of the highest converters. This is a great result for the business partnership.

Roof Restoration Newcastle

BluVision Media - Roof Restoration Newcastle

The city of Newcastle is the second most populated area in New South Wales and was established in 1804. Roof Restoration Newcastle was created for a local roofing company looking to expand their business in terms of number of crews. Already doing quite well, the owner has a keen business sense and is constantly looking for new techniques to expand the business.

This campaign is a young campaign having kicked off with a client around April 2016. SEO and other marketing efforts have been steadily applied to the campaign over time, utilising a drip feed strategy.

The website targets multiple keywords and the primary keyword is Roof Restoration Newcastle. Other keywords include roof replacement Newcastle, roof repairs Newcastle, Newcastle roof restoration, and Newcastle roof replacement just to name a few.

The search volume of the primary keyword is 140 searches per month and the website is currently sitting at around position 7 in Google for the search term. The campaign is generating around 10-15 leads per month for the client and is steadily rising.

For the last 28 days, the site has had over 1,000 impressions for Australia only, and nearly 5,000 worldwide.

Architecturally, the site was built using WordPress, and utilising the Pagelines DMS platform.

Other online marketing efforts include social media (Facebook, Google Plus & Google My Business, Twitter, Instagram and Pinterest).

The goal of the site is to promote the roofing services offered by the client, using the primary keyword as the hook to get people interested or needing roof restorations to visit the site.

The major services offered and promoted on the site include;

  • roof restorations
  • roof replacements
  • roof cleaning
  • roof painting
  • roof repairs
  • gutter installations & replacements
  • colorbond roofing.

 

Summary

Feedback from the local Newcastle client indicates that they’re quite happy with the quality of leads coming through. Overall the campaign is proving successful for the client and marketing efforts will continue until the site is appearing at the number one position for the primary keyword.