North Brisbane is just 15 minutes from Brisbane’s CBD and comprises of some wonderful suburbs such as Gordon Park, Kedron and Chermside. Brisbane is Australia’s third largest capital city, behind Sydney and Melbourne, with a population of over 2 million people.
Local Lead Marketing has another young campaign called Locksmith North Brisbane which is doing well in it’s infancy. After only 3 months the site is generating around 10 to 15 leads per month and has over 350 impressions for the last 28 days.
A local locksmith operator contacted Local Lead Marketing to discuss setting up a campaign for them, and so far they have been extremely happy with the results. Most leads are concerning an emergency situation, such as being locked out of the house and needing to gain access. Sometimes it’s a situation where it happens on the weekend or late a night and the locksmith is happy to service the clients’ needs.
After consultation with the locksmith, it was determined that most leads will be emergency type situations and to take advantage of that, Local Lead Marketing would create a Google My Business page so that searches for the locksmith would show up in the 3-pack. This gives the campaign an advantage of being visible on a mobile device search and the friction to click on the link is reduced for users.
In addition, the website itself has been optimised for mobile devices – it is responsive and functionality includes touch to call phone numbers and buttons.
Placement of certain elements on the website have been strategically done to help generate phone calls. In addition, the website has one page dedicated to customer testimonials since this locksmith has such a great reputation.
The locksmith North Brisbane campaign is another full-scale campaign from Local Lead Marketing, including social media account creation (Facebook, Google+, Twitter, Instagram & Pinterest) and as a mentioned a Google My Business page.
Continuing marketing and SEO efforts should see the website sitting in a number one position in Google search results for the search term “Locksmith North Brisbane”. The site is currently returning at position number 8.
Apart from emergency access solutions, other services provided by the locksmith include;
- Lock Changes & Repairs
- Window Locks
- Barrel Changing
- Lock Out Service
- Commercial Locking Solutions
- Desk Locks.